Events

National Speeches & Workshops

VR/AR as a Branding/Advertising Strategy: The Immersive Experience as Image Maker - Movies/TV/Brand

Presented by Easton Technology Management Center

Speaker: Cynthia Lieberman, MA

Time:Thursday, May 23, 2019, 11:30 AM – 12:30 PM –

Location: Skirball Center, Los Angeles Session I: Haas Conference Center, Room 172-173

The advertising and VR/AR/MR industry is partnership waiting to happen. The immersive experience on all platforms— smartphones, tablets, headsets and the vast array of major brand XR experiences—may be the best relationship between brand and consumer ever devised. Leading marketers and advertising producers discuss how augmented and virtual reality are becoming more mainstream and influencing consumers all over the world.

 
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BREAKING THROUGH THE NOISE: The TRUTH About Influencer Marketing & the Power of Partnerships

Presented by Easton Technology Management Center

Speaker: Amanda Russell, MBA

Time: Monday, May 20, 2019 from 5:00 PM to 6:30 PM (PDT)

Location: Anderson School of Management, UCLA

What makes one person or brand influential and another practically invisible? Global Influencer Marketing expert, Amanda Russell provides in depth knowledge of how to amplify your impact locally, nationally, and beyond in this informative and engaging free workshop for the Easton Technology Management Center at UCLA.

This is one of the hottest topic in business, regardless of industry, and yet the most widely misunderstood. Those who can truly understand it, will be able to scale and grow any brand, company, or individual of any size. You can have the best product, service or idea in the world, but if you don't have an audience it doesn't matter. Walk away from this event not with a 'how-to' manual, but rather a 'how-to-think' about the future of business and marketing. You will be able to communicate more effectively and navigate any situation from a bigger vision, macro level very few can compete with. [Free and Open to the Public]

 
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TEACHING COPYWRITING Here and Around the World

Presented by Broadcast Education Association (BEA)

Speaker: Cynthia Lieberman, MA

Time:Thursday, April 7, 2019

Location: Las Vegas Westgate Hotel & Casino

The Broadcast Education Association (BEA) is the premier international academic media organization, driving insights, excellence in media production, and career advancement for educators, students, and professionals. The association’s publications, annual convention, web-based programs, and regional district activities provide opportunities for juried production competition and presentation of current scholarly research related to aspects of the electronic media. These areas include media audiences, economics, law and policy, regulation, news, management, aesthetics, social effects, history, and criticism, among others.  BEA is concerned with electronic media curricula, placing an emphasis on interactions among the purposes, developments, and practices of the industry and imparting this information to future professionals.  BEA serves as a forum for exposition, analysis and debate of issues of social importance to develop members’ awareness and sensitivity to these issues and to their ramifications, which will ultimately help students develop as more thoughtful practitioners.

 
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Entertainment Public Relations

Presented by UCLA

Professor: Cynthia Lieberman, MA

Time: 5 Wednesdays, 7-10pm, April 3-May 1

Location: Westwood, California

Entertainment is not just Film, TV and Radio anymore! This engaging course will explore technques and strategies employed in all areas of entertainment publicity that go beyond traditional media, including digital media for consumer and trade PR, influencer marketing, celebrity. event PR and more. Each week includes guest speakers from leading industry professionals from a wide range of people in the industry, ranging from TV to digital to fashion and celebrity management. Topics covered include the development of a publicity campaign; reputation management; digital media; social media; working relationships with the media; and writing an effective press release.

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BREAKING THROUGH THE NOISE: The TRUTH about Influencer Marketing

Presented by Social Media Week (#SMWATX)

Speaker: Amanda Russell, MBA

Time: February 22, 2 PM CT

Location: Robert B. Rowling Hall, University of Texas, McCombs School of Business

What makes one person or brand influential and another practically invisible? This workshop from Global Influencer Marketing expert, Amanda Russell presented in-depth knowledge of how to amplify your impact locally, nationally, and beyond to attendees from all over the world at the 2019 Social Media Week Austin (#SMWATX) conference.

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bECOMING AN INFLUENCER: With Canadian Model and Fitness Expert, Amanda Russell

Presented by Moody College of Communications, UT Austin

Speaker: Amanda Russell, MBA

Time: February 18, 5 PM CT

Location: Moody College of Communications, UT Austin, BMC 3.208

 
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BREAKING THROUGH THE NOISE:

The TRUTH About Influencer Marketing & the Power of Partnerships

Location: UCLA Anderson School of Management

Speaker: Amanda Russell, MBA

Time: February 12, 2019

Location: Anderson School of Management, UCLA

 
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BREAKING THROUGH THE NOISE: The TRUTH About Influencer Marketing

Presented at https://youtu.be/OdZneiNnxvY, UT Austin for Texas American Marketing Association

Speaker: Amanda Russell, MBA

Time: February 5, 2019

Global Influencer Marketing expert and founder of The Influencer Code, Amanda Russell provides in depth knowledge of how to amplify your impact locally, nationally, and beyond in this engaging workshop at McCombs School of Business at UT Austin.

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#Sponsored: How to make money through Brand Sponsorships

Presented by Digital Hollywood | Panelist: Amanda Russell, MBA

Time:Thursday, October 18, 2019 | Location: Skillball Center, Los Angeles

The Foodie Lifestyle: From Professional Influencer to Everyday Foodie Maven

Presented by Digital Hollywood | Panelist: Amanda Russell, MBA

Time:Thursday, October 18, 2019 | Location: Skillball Center, Los Angeles

 
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VR/AR as a Branding/Advertising Strategy: The Immersive Experience as Image Maker - Movies/TV/Brand

Presented by Digital Hollywood | Moderator: Cynthia Lieberman, MA

Time:Wednesday, October 17, 2019 | Location: Skillball Center, Los Ange

It’s Not Just Social - Leveraging Social Media to Achieve Your Dreams

Presented by Digital Hollywood | Moderater: Cynthia Lieberman, MA

Time:Wednesday, October 17, 2019 | Location: Skillball Center, Los Angeles