THE INFLUENCER CODE
The show curates conversations with the world’s most successful entrepreneurs and thought leaders to discuss the strategies, misconceptions and impact associated with true “influence.”
The Influencer Code focuses on influencer marketing and how leveraging authentic relationships can develop strong partnerships between brands and influencers. With the future of marketing reliant on how industry leaders manage their resources, there is a massive opportunity for companies to scale their influencer marketing efforts for maximum growth.
meet the hosts
Amanda Russell is a fitness icon, brand catalyst, sought-after speaker, and global expert on the power of Influencer Marketing. She founded Fit, Strong & Sexy, one of the first online fitness subscription platforms, which today boasts over 80,000 subscribers. She now funnels her experience and expertise into helping brands collaborate, grow and scale. Amanda co-founded the Interesting Agency, and eventually sold her own eponymous consulting firm to take the CMO helm at Valeo Securities, where she’s heading up a re-brand and international re- launch as Valeo Fit.
Amanda is also the creator and professor of the only fully accredited Influencer Marketing course in the world, at the prestigious UCLA, and the author of the upcoming book, The Influencer Code. She graduated from the University of Richmond on a full-ride track scholarship, and holds an MBA with a concentration in marketing.
Phoebe Mroczek is a podcaster producer and marketing strategist. She is the host of two podcasts and a nationally-syndicated radio show that reaches 350,000+ listeners per month from 40+ countries, 16 AM/FM stations in 20 cities nationwide and across 20 Internet platforms.
She built and ran a six-figure online marketing business for several years before realizing that her real passion was in helping entrepreneurs amplify their message and have a greater impact by being more of themselves.
Phoebe believes that while what we do in the world is important, we’re meant to do so much more in life than just work. As an curious explorer and recovering perfectionist, she’s traveled to 64 countries on 6 continents, been cage diving with great white sharks, camped in the Serengeti and motorbiked across 15 countries in Europe.