Letter from the founder


The Influencer Code is EVERYTHING I wish I had when I first started my business and began to grow my career. As the Chief Marketing Officer of a public company and as a Professor of Marketing, I have searched to the ends of the internet and back in hopes of finding the ultimate resource for employees and students to uncover the true magic of Influencer Marketing. 

Yes, when you do it right, it seems like magic. But too often, it’s just the opposite.

Agencies and marketers want to steer you towards a templated approach, but marketing is not a hard science; you can’t just replicate what you see work for another brand, at another time, in a different context. 

On the other side, you see the overnight social media stars, racking up followers on a platform and crowning themselves as experts—experts who can charge a lot of money for their… expertise.

Influencer marketing is one of the biggest buzz terms of the decade, but it couldn’t be more misunderstood. The mission of The Influencer Code is to become the most valuable and trusted go-to resource for all things Influencer Marketing, including:

  • Cutting-edge articles, data, presentations, and case studies

  • Opinions and perspectives from the world’s top Influencer Marketing experts and thought leaders

  • Accredited online courses for marketers and influencers

  • Reviews of the best resources, tools, and agencies (completely honest and fully vetted)

  • A monthly newsletter curating all the 'best of' articles, podcasts and resources of the month

  • A comprehensive book series (first edition hits bookshelves in 2019)

I’m proud to say there isn’t another book, course, and Influencer marketing platform this credible or comprehensive, and we want to invite you to be a part of it.

Whether it’s a personal story, a case study, an insight, or a perspective on the industry, we’d love to hear from you. We aim to become the gold standard in Influencer Marketing, but it’s only worth it if we can collaborate and support all of YOU: the experts and the influencers who make the community what it is, and who do the real work.

I personally promise to do everything in our power to help your grow your own influence, both personally and professionally. 


Amanda Russell